MR MerchantReady
Issue 01 · May 22, 2026 Sample · For illustration only

What a delivered report reads like.

Below is an excerpted sample. Business and URLs are fictionalized; the structure and editorial voice match a real delivery.

Stripe Risk Readiness Report v1 · Edited
Prepared for
Acme Subscription Co.
acmesub.example · Delaware C-Corp · B2C SaaS
Issued
May 22, 2026
Readiness score
76 /100
Moderate readiness risk
Score breakdown
Website Foundation
13/15
Policy Completeness
14/20
Product Clarity
12/15
Subscription Clarity
10/15
Business Model Risk
13/15
KYC Readiness
7/10
Dispute Evidence
7/10
§ 02 · Executive summary

Acme is broadly ready — three policy gaps and one billing-clarity item account for most of the 24-point shortfall.

EN

Acme Subscription Co. presents a clean website foundation: HTTPS, clear product description, and visible pricing. The principal shortfall is a missing refund policy linked from the footer, combined with ambiguous free-trial-to-paid disclosure on the pricing page. These two items account for 14 of the 24 lost points and are both fixable in a single editorial pass.

中文

Acme Subscription Co. 的网站基础准备良好:HTTPS、产品描述清晰、价格显示明确。 主要短板有两条:页脚未链接退款政策、定价页对"免费试用转付费"的披露不清。这两项 占失分的 14/24 分,可通过一次编辑改稿同时修复。

§ 07 · Main findings

First three of twelve.

Each finding cites a source page, why it matters, possible impact, a recommendation, and suggested copy (where applicable).

F-001
High readiness risk
Priority P0
Policy Completeness

Refund policy not linked from the website footer

Evidence
Visited footer at /, /products/*, /pricing. No <a> targeting refund or return policy URL. /refunds returns 404.
Why it matters
Stripe's website checklist requires refund terms to be discoverable from the public site. Absence is a common cause of mid-review information requests and prolongs account activation.
Possible impact
May cause Stripe to pause activation or request the policy in writing. Friendly-fraud disputes become harder to defend without a published refund window.
Recommendation
Publish a refund policy at /refund-policy. Link it from the footer of every page. Include: refund window in days, condition for refund eligibility, refund processing time, and how to request a refund.
Source pages · / / /pricing / 404 /refunds
F-002
Elevated readiness risk
Priority P1
Subscription Clarity

Free-trial-to-paid conversion language is ambiguous

Evidence
On /pricing, the trial offer reads "Try free for 14 days" without naming the charge amount, charge date, or cancellation steps.
Why it matters
Trial-to-paid conversions are a known source of involuntary disputes. Lack of clear pre-charge disclosure raises chargeback risk and may trigger billing-clarity review heuristics.
Possible impact
Higher friendly-fraud dispute rate; potential billing-clarity flag from Stripe; lower trust with first-time buyers.
Recommendation
Add a clear statement near the trial CTA: "After 14 days, your card will be charged $X.XX/month unless you cancel. You can cancel any time in [link to account or email]."
Source pages · /pricing
F-003
Elevated readiness risk
Priority P1
Product Clarity

Currency not displayed near prices on product pages

Evidence
Pricing reads "$19/mo" without country or currency code. International visitors see ambiguous amount.
Why it matters
Stripe's website checklist explicitly requires currency disclosure. Ambiguity creates friendly-fraud opportunities and confuses non-US buyers.
Possible impact
Lower international conversion; potential dispute increase from currency confusion.
Recommendation
Replace "$19/mo" with "$19 USD / month" everywhere a price appears.
Source pages · /pricing / /checkout-preview
§ 08–17 · The rest

The remaining sections, in order.

A delivered report includes the items below in full. The sample shows structure only.

  1. § 08

    Missing pages inventory

    Privacy, ToS, refund, shipping, cancellation, subscription, FAQ — present / incomplete / missing.

  2. § 09

    Restricted business screening

    Preliminary advisory based on public business description vs Stripe's published list.

  3. § 10

    Subscription & free-trial clarity audit

    Disclosure language, cancellation flow, retry strategy.

  4. § 11

    Refund & dispute risk

    Friendly-fraud exposure, representment evidence preparedness.

  5. § 12

    KYC readiness checklist

    Company registration, business owner ID, support pathway, fulfillment proof.

  6. § 13

    Dispute evidence checklist

    Order confirmation, delivery proof, usage logs, communication, cancellation logs.

  7. § 14

    Priority action plan

    P0 / P1 / P2 with estimated effort.

  8. § 15

    Suggested website copy

    Editable refund, terms, subscription, free-trial language for direct paste.

  9. § 16

    Lighthouse signals

    Performance / SEO / Accessibility / Best Practices.

  10. § 17

    Final recommendation

    Bilingual editor's note (EN + 中文).

§ Begin

Start with a free reading.

Sample shown above; your report uses your URL and your intake. Free scan first; full report only if you want one.